Crafting great digital products and experiences

What draws me to frontend development is its visual nature, and I really like that there’s an aesthetic side to it that complements the technical work.

I find especially satisfying being able to share what I’ve built also with people who aren’t technical, as they can easily see and appreciate it as well. This makes the work feel tangible, which is rare for tasks done behind a screen that can often feel abstract or disconnected from the real world.

Right now is a particularly interesting time because AI models are adding immense value by enabling new possibilities, and this will greatly influence how people interact with software — changing habits, expectations, and conventions. Since the frontend is often the main touchpoint between users and tools, it will be fascinating to see how things evolve.